People’s Democratic and Republic of Algeria

Ministry of Higher Education and Scientific

Research

Ferhat Abbas University- Setif1

Faculty of Economics, Business and

Management Sciences

Department of Commercial Sciences

And Research Laboratory PIEEM:

In cooperation with

The Civil Protection and the Security Directorate of Sétif

AND PRFU

F01L01UN190120190001

ORGANIZE

INTERNATIONAL CONFERENCE

The importance of implementing social marketing initiatives in influencing audience behavior

- Study and analysis of awareness campaigns in the field.

16,17 MARCH 2022

President of the conference

Dr. Sofiane Messalta