Social marketing campaigns aim to change negative behaviors into positive ones by influencing the audience's knowledge and behaviors. Social marketing methods are characterized by the ability to reach a large number of audiences, especially at-risk groups. Social marketing campaigns also use the media in addition to specialized communication methods such as behavior change communications and direct interpersonal communication. All of these methods possess the ability to provide the target audience with the information and skills necessary to protect themselves, raise their level of self-efficacy, and prevent them from engaging in risky behaviors.
Social marketing is considered a phenomenon that could be touched in many developed countries during the past decades, and the tendency of many developing countries to adopt it, given that marketing is the focus of any project's activity and its dynamic tool in achieving its goals, It is a multi-faceted activity with a pervasive influence, with multiple dimensions, even if its activities and functions are all directed to a single path and in the same direction to achieve the ultimate goal of the company, and It is a dynamic activity in all aspects that focus on health activity, as it is an activity that corresponds to all the variables that make up the marketing environment in which public health function. hence, public health marketing works to achieve harmony within society to work in an integrated manner to achieve public health goals, most of which center around issues related to traffic safety awareness to reduce traffic accidents In addition to the activities aimed at enhancing the level of awareness regarding the prevention of the spread of epidemics such as the emerging corona virus. Also, educating youth groups about the seriousness of the effects of drug abuse and addiction, enhancing the concept of protection against the dangers of suffocation by carbon monoxide in homes, in addition to social marketing activities aimed at fighting poverty, and those related to preserving the environment, livestock and plants.
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