Although health is invaluable, health care costs money, and since prevention is better than cure, so raising awareness, raising the effectiveness of preventive safety, providing information about disease and giving advice has become the current trend towards adopting the concept of health promotion that looks at empowering the target groups of society in Decision making and implementation then work to encourage change in the natural and social environment and laws, which helps the success of change in unhealthy behavior to become healthy behavior and lead to the provision of health and happiness for the family and society.
It also notes the lack of marketing planning for social campaigns in this field, in addition to the lack of measurement and evaluation of post-campaign results.
Based on all this, the conference problem can be identified through the following question:
To what extent do social marketing campaigns contribute to awareness, change attitudes and behaviors of the public, and increase public health awareness of its various issues?
This problem is divided into a group of questions that can be asked as follows:
- What are the foundations and pillars of public health and what are their specificities?
- What is the effect of social marketing campaigns in the field of public health in raising preventive safety measures for the target audience?
- What are the necessary mechanisms to measure the effectiveness of social marketing campaigns in the fields of public health, especially in the Algerian environment?
- How can successful international experiences in this field be benefited from and projected in Algeria?
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